W cosmetics has always been committed to bringing the latest in global beauty trends to its community and World of W marks a defining moment. As the first experience of its kind in Australia, it represents the culmination of dedicated collaboration between W cosmetics and leading beauty brands around the world, all working together to design a true ultimate playground for consumers. This is an immersive, creatively driven step forward, and a new chapter for W cosmetics.
From 22-24 January 2026, World of W will welcome consumers to the ICC. Over three days, guests will step into a curated, hands-on beauty playground built to celebrate innovation, exploration, and most importantly have FUN. With more than twenty-five leading names joining us, from cult Korean favourites to emerging Chinese innovators and iconic Japanese labels, the experience has been created for beauty lovers to discover, connect, and experiment freely. Be the first to play: get your tickets here!
But World of W isn’t just about showcasing products, it’s about the thrill of discovery itself. With tickets starting from just $35, each two-hour session has been designed to offer guests the opportunity to discover new brands, experience the latest innovations, play games for exclusive prizes, and uncover new favourites waiting to be added to their routines.
This curated selection of brands includes Dr.G, Medicube, Torriden, VT Cosmetics, CLIO, Amuse, Muzigae Mansion, Some By Mi, Milk Baobab, Goodal, Sungboon Editor, K-Secret, Eqqualberry, Jumiso, Nineless, Alternative Stereo, Canmake, Momo Puri, Meishoku, I See Land, Dollylashes, BA Tools, and more! Grab your tickets and find out.
This milestone moment is also a reflection of how far W cosmetics has come. From humble beginnings, we’ve championed global beauty with a commitment to accessibility, playfulness, and inspiration. World of W brings those values together – creativity, discovery, and community – all in one space.
A live DJ, dedicated photo zone, customisation station, and sweet-treat surprises, World of W is the ultimate summer holiday outing for all ages.
Discover the playground – get your tickets.
