New Arrivals

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Big Saving

Concealer/Color Correction

Etude House Play 101 Stick Contour

$22.00

Hair Styling

Etude House Pang Pang Hair Shadow 3.5g

$29.00

Primer

Etude House Nymph Aura Volumer 24g

$32.00

Eyelash

Etude House Moistfull Collagen Facial Toner 200ml

$32.00

Cream

Etude House Moistfull Collagen Cream 75ml

$36.00

Lip Care

Etude House Fruity Lip Balm 10g

$18.00

Lip Tint

Etude House Dear Darling Water Gel Tint

$12.00

Mascara

Etude House Dr. Mascara Fixer For Perfect Lash 6g

$14.00

Mascara

Etude House Dr. Mascara Fixer 6g

$14.00

Mascara

Etude House Dr. Mascara Fixer For Super Long Lash 6ml

$14.00

Concealer/Color Correction

Etude House Baking Powder Pore Cleansing Foam 160ml

$18.00

Facial Cleanser

Etude House Baking.P C. P. Scrub 7g*24ea

$22.00

Lip Tint

Etude House Dear Darling Water Tint 9g

$9.00

Exfoliators/Scrubs

Etude House Baking Powder Pore Scrub 200g

$20.00

Makeup Remover

Etude House (Tr)B.P.P Cleansing Cream 180ml

$24.00

Eyebrow

Etude House Drawing Eye Brow 06 Ash Brown

$6.00

Eyebrow

Etude House Drawing Eye Brow 04 Dark Gray

$6.00

best-seller

Eyebrow

Etude House Drawing Eye Brow 02 Gray Brown

$6.00

Eyebrow

Etude House Drawing Eye Brow 01 Dark Brown

$6.00

Mascara

Ettusais Eye Edition Mascara Base

$28.00

Toner/Lotion

Eqqualberry Vitamin Illuminating Toner 150ml

$36.00

Essence/Serum

Eqqualberry Vitamin Illuminating Serum 30ml

$38.00

Cream

Eqqualberry Vitamin Illuminating Cream 50ml

$46.00

Toner/Lotion

Eqqualberry Swimming Pool Toner Pads 220ml 70 Sheets

$39.00

Eqqualberry Swimming Pool Daily Facial Toner

Toner/Lotion

Eqqualberry Swimming Pool Daily Facial Toner

From $29.00

Essence/Serum

Eqqualberry Swimming Pool Ampoule 50ml

$41.00

Facial Cleanser

Eqqualberry Purple Rice Pore Purifying Pack Cleanser 130g

$39.00

Essence/Serum

Eqqualberry NAD+ Peptide Boosting Serum 30ml

$38.00

Toner/Lotion

Eqqualberry Nad Plus Peptide Boosting Toner 150ml

$36.00

Essence/Serum

Eqqualberry Nad Plus Peptide Boosting Cream 50ml

$46.00

Essence/Serum

Eqqualberry Hyaltoin Flooding Serum 30ml

$38.00

Essence/Serum

Eqqualberry Bakuchiol Plumping Serum 30ml

$38.00

Toner/Lotion

Eqqualberry Bakuchiol Plumping Capsule Toner 150ml

$36.00

Discover the Latest Beauty Arrivals

Be the first to shop the newest Korean, Japanese, and Chinese beauty products at W cosmetics. Our New Arrivals collection is regularly updated with the latest skincare, makeup, haircare, body care, fragrances, and beauty tools from leading Asian beauty brands.

Whether you're looking for newly launched products, trending ingredients, or viral beauty favourites, this is where you'll find the latest additions to our range.

From innovative skincare powered by ingredients like PDRN, collagen, peptides, hyaluronic acid, and centella asiatica, to new makeup collections featuring the season's latest colours and textures, there's always something new to discover.